The decision to start a paradise painting hi business is similar to deciding on a whim to paint your home. Then you think “How hard could it be?” You’re in the paint aisle, and you’re faced with a dilemma: satin or eggshell? Brush or roller? What is the difference between a brush and a roller?

Let’s talk about your playground first. Imagine you’re at a party, and you don’t know anyone. You need to know who is who. What kind of person loves to talk about the weather? Who’s more interested in the latest technology gadgets? If you’re in the painting business, it means finding out if your local homeowners want to make a change, but aren’t sure where to start. Or if the businesses around you could use some color but haven’t yet found the right team.

You’ll also want to determine what makes your business stand out from the crowd. Perhaps you are the Picasso in exterior finishes. Or maybe your service is lightning fast and leaves your competitors behind. What ever it is, you need to find the spark that makes people remember your name.

Your services are what you will bring to this table. While it’s tempting, spreading yourself thin by trying to be everything to everyone is like trying too hard to be friends at the party. Concentrate on your strengths first. If you want to make old houses look like new, or give businesses a brand-new look, stay with that until you’re ready for expansion.

Let’s talk equipment for a minute. It’s like using high-quality food when you cook with top-notch gear. The results are always better. When you cut corners, the result can be streaks and marks that make your clients wonder whether their toddlers could have done a more professional job.

Marketers are the ones who shout it from the roofs (or, at least, from social media platforms), about how great they are. Your website is your base of operations where clients can view your past work and testimonials. Social media? Social media?

Do not forget face-toface interaction. This game is all about word of mouth. By sponsoring community events or participating in little league, you can spread your brand name more than an Instagram post.

Expectations from clients can be difficult to manage. It’s important to communicate clearly from the beginning. This will keep everyone on the same wavelength and avoid awkward situations like, “I thought we had agreed on seafoam instead of teal.”

You’ll also need a good crew. Imagine Ocean’s Eleven with less casino-robbing, and more brush-wielding. It’s important to hire people who can set up ladders without damaging Mrs. Johnson’s petunias.

To begin this journey, you’ll need a lot of courage and enthusiasm – as well as a little creativity. You’ll have days where rain will ruin your schedule, or clients won’t be able decide between “whispering Peach” and ‘bashful Apricot’. But there’ll also be moments when a drab structure is transformed into a vibrant one by the color you chose.

Grab those brushes and roll them out; it’s the perfect time to brighten up your world, or at least a corner of it.

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